Blog Platform

The store ships with a full content platform — not a bolted-on news page, but an editorial system with drafts, review, scheduling, and SEO baked in. It is how the store does content marketing.

Authoring

• A rich-text editor built on Action Text and the Lexxy editor, so authors format posts without touching HTML.
• Image handling via BlogPostImageService, with Unsplash integration for sourcing imagery.
• Duplication — BlogPostDuplicator clones a post as a starting point for a new one.

Editorial workflow

A post moves through real states rather than just draft/published:

draft  ──▶  pending review  ──▶  scheduled  ──▶  published

BlogPostPublisherService owns the transitions, and a scheduled post is released automatically by a background job at its publish time. Posts can also be marked featured for prominent placement.

SEO, by default

SEO is not an afterthought — it is a concern mixed into the model:

• BlogPost::Seoable — slugs, meta tags, Open Graph cards, and JSON-LD structured data so posts present well in search results and social unfurls.
• BlogPost::TocGenerator — builds a table of contents from the post’s headings.
• BlogPost::ContentFormattable — normalizes rendered content.

Reading experience

The blog index uses cursor-based pagination to drive infinite scroll — the same pagination engine described in Scaling — so long archives load smoothly without page-number drift.

Rendered posts are cached via BlogPostCacheService and invalidated on edit.

Key files